Freelance and Writing Projects
With the start of the New Year, trends are all the rage to reflect on and get a headstart, but what if we examined the upcoming year by examining our goals first? Think practical, think relevant, and think big - here are some ways to get a start on your higher-ed marketing needs in 2024.
5D Blog: Is It Too Late For A Giving Tuesday Campaign?
Last minute #GivingTuesday campaign request for your institution? Here are a few reasons it's worth doing, even with only a week left to market and campaign.
This blog is a collaboration with Chris Clark on the opportunities for higher education marketing leaders to integrate opportunities with athletic program in their marketing campaigns
AI is becoming more prominent in the higher education landscape. Start learning how to utilize different systems, how they can help your team, and why higher ed needs to be at the forefront of this collaboration with AI leaders.
The start of the fall semester also begins an important focus for university fundraisers and leaders - anticipation of university annual giving days. Thanks to my previous experience as the Assistant Director of Digital and Social Giving at the Florida State University Foundation, I wrote this piece for higher education leaders to better understand the role of digital marketing in fundraising, specifically annual giving days.
This blog is the start of a series on social media in higher education geared toward higher ed leaders.
Coming Soon: Marketing to Prospective Students with Social Media in Higher Education
A continuation from "Three Things Higher Ed Leadership Should Know About Social Media"; is a deeper dive into digital natives and the changing demographics in higher education and how that impacts our marketing efforts.
Coming Soon: Marketing Leadership in Higher Education Sets the Tone for Institutional and Industry Success
A continuation from "Three Things Higher Ed Leadership Should Know About Social Media; is a deeper dive into why and how having a marketing expert on the leadership team is imperative to the short and long-term success of an institution and the higher education industry.
Coming Soon: Todd Bertolaet and Roland Miller to appear in "Inspired By Place" Exhibit at Pensacola State College
Todd Bertolaet, along with several other photographers from across the United States, will be exhibiting a collection of work at the Anna Lamar Switzer Center for Visual Arts.
Coming Soon: The Clark Collective with Chris Clark
More to come!!
Coming Soon: Chris Clark Athletics Coaches Guide for Student-Athletes to Train As Life-Long Athletes
Following the completion of his graduate program, Chris will release a series on the coaching perspective for student-athletes as they consider continuing athletics at the collegiate level and beyond.
